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254 Direct-to-Consumer Brands Marketing Channel for Growth [Study]

Adam Doolittle December 21, 2019 General No Comments
254 Direct-to-Consumer Brands Marketing Channel for Growth [Study]
Facebook Leveraged Most by Direct-to-Consumer brands Written by: Adam Doolittle, Sam Isaac  Thesis: Facebook is the number one channel for early-stage DTC brands, but it is how brands invest …
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Dressing Up: The Hidden Leverage from What You Wear

Adam Doolittle January 14, 2019 General No Comments
From a peak in 1995, Tie sales have dwindled from $1.8 billion to a projected $650M in 2019. Casual work environments continue to cut into sales of suits, ties, …
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The Vanderbilt Pivot: The Why and How of a Strategic Pivot

Adam Doolittle December 2, 2018 General No Comments
In 1810, a young sixteen-year-old earns enough to buy his first boat. Many more would follow. With his first boat, he set his initial route between Staten Island and …
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The Beachhead: Amazon’s Multi-Billion Dollar Growth Strategy

Adam Doolittle November 24, 2018 General No Comments
The Beachhead: Amazon’s Multi-Billion Dollar Growth Strategy
Tuesday, June 6th, 1944, Allie forces launched the largest seaborne invasion in history. Under serious fire from gun emplacements overlooking the beaches, obstacles like mines, barbed wire, and stakes, the Allied …
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OODA Loop: Using Agility Within Growth Loops

Adam Doolittle October 28, 2018 General No Comments
OODA Loop: Using Agility Within Growth Loops
Loops help explain winning growth strategies. Loops flatten an otherwise complicated, tangled process. Loops compound over time as the team feeds each part of the loop. Agile loops used …
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Paid Marketing: What They Don’t Tell You About the Addiction to Paid Marketing

Adam Doolittle October 6, 2018 General No Comments
Paid Marketing: What They Don’t Tell You About the Addiction to Paid Marketing
Paid Marketing can be very effective. Starting on Day One of opening an account with either of the platforms can unlock a flood of traffic and attention. It can …
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Positioning: Defining Your Brand Space to Win Marketshare

Adam Doolittle September 29, 2018 General No Comments
It started from an executive talk. An AdAge editor heard the talk. The editor turned the talk turned into a series of articles. Positioning from Al Ries and Jack …
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Strategy Rules: Five Timeless Lessons

Adam Doolittle August 14, 2018 Books No Comments
Gates, Grove, and Jobs operated in a new competitive environment. At the peak of their leadership, the combined market cap of Microsoft, Intel, and Apple was $1.5 trillion. They were the …
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Strategy Maxims: 8 Lessons on Strategy from Sir Basil H. Liddell-Hart

Adam Doolittle August 11, 2018 General No Comments
Strategy is the art of distributing and applying means to fulfill a goal. It’s not movement. It’s how effective that movement is. The perfect strategy remains accomplishing the goal without …
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10 Rules for Disruptor Brands: Marketing Strategies for Challenger Brands

Adam Doolittle August 10, 2018 General No Comments
The attacking force is nearly always at a disadvantage in most cases. As disruptor brands continue to challenge market leaders, this list of rules combines marketing and strategy to …
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