Articles

2005 Called: They Want Their Content Marketing Strategy Back

2005-2009 it was good enough to post and get traction. Then, 2010 “experts” started saying you need to post at least once a day to get traction. 2011-2015 the idea of posting really long articles. “Content is king” was thrown around as the viable strategy to get noticed, get traction, and get results. Those were […]

Blue Ocean Strategy: How to Avoid Competition and Win Big

Red Ocean. Blue Ocean. The choice is yours. Like Morpheus offering Neo a choice: Red Pill or Blue Pill. The red ocean is bloody. It’s filled with bench-marking, fighting for a smaller and smaller portion of an already shrinking pie. It’s insanely competitive. “Competition is for Losers” — Peter Thiel Or there’s the blue ocean. […]

13 Books to Unleash the Growth Hacker Within

Growth hacking–the blur between marketing, engineering and product management with a continuous level of high tempo testing. Growth Hackers, the new VP’s of Marketing as Andrew Chen has explained. It’s the strategy that built Twitter, Facebook, Dropbox and many others. It’s the process of continuous high tempo testing, finding traction in the best channel for massive […]

Business Schools Fail at Ethics: 9 Books to Build Moral Fiber

Ethical failures from MBA kids has been detailed by Edward Queen has he writes, “when business students are presented with an ethics case, that is a case where they have been told that there is an ethical problem, 20 percent to 30 percent of the students cannot find or identify the ethical issue.” That’s on […]

Biographies

Shoe Dog: A Memoir by the Creator of NIKE A Mind at Play: How Claude Shannon Invented the Information Age How They Succeeded: Life Stories of Successful Men Told By Themselves (Classic Reprint) Andrew Carnegie The First Tycoon: The Epic Life of Cornelius Vanderbilt Einstein: His Life and Universe Rome’s Last Citizen: The Life and […]

best startup books

10 Books on Startups that Will Make You a Better Founder the First Time

Startups success needs to have better odds. Even if you plan on starting a lifestyle business or a billion-dollar business. This list, created by listening to a ton of Tim Ferriss podcast guests, reading what others have recommended and then trying to boil it down to the best 10 books. This list will help founders […]

Career

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Mastery The Prince Niccolo Machiavelli So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You […]

19 Best Marketing Books for Explosive Growth

It looks easy. And setting up an ad account is easy. Reading the case study with 33 tactics is easy. What’s not easy remains getting traction and finding the one channel, positioning, and marketing strategy aligned. From there doubling down on what’s working. That’s the hard part. These books allow you to pour a foundation […]

21 Books Will Show You How Successful People Make Decisions Differently

If decisions shape destiny, then learning how to make decisions improves the ability to shape destiny. These 21 books will show you how successful decision making happens. Learning strategies for better decision making could impact real-life outcomes more than IQ. The Wisdom of the Myths: How Greek Mythology Can Change Your Life “Heroes, gods, and […]

11 Books to Unlock Your Financial Wizard Mind

I am a better investor because I am a businessman, and I am a better businessman because I am an investor — Warren Buffett What I Learned Losing a Million Dollars  This book―winner of a 2014 Axiom Business Book award gold medal―begins with the unbroken string of successes that helped Paul achieve a jet-setting lifestyle […]