I’m currently a Growth marketing lead–driving profitable growth and results for emerging brands. The growth marketing & customer acquisition aspect of my work is my favorite part of the job.
I am energized by the opportunity to meet with brands, truly understand their business issues and opportunities, and develop new and impactful digital marketing strategies for them. It’s particularly rewarding when those ideas turn into increased revenue for the brand.
Successes with GEICO have included building the renter’s insurance product line from $0 to $1M in marketing spend by creating and implementing multiple digital marketing opportunities. While at GEICO, I managed $110M in digital marketing spend across search and direct response programs. Those programs drove an increase in new business of over 75%.
Prior to joining GEICO, I gained sales and business development experience, first as an entrepreneur running my own web-based business, 412 Group, and then as a business development associate for KTI Ltd in Pulaski Virginia.
I ran 412 Group for 4 years while studying for my degree, and built the company from a start-up collection of free articles into a trusted source of financial information with 52,000 monthly visitors, a desirable bounce rate, and an EPM that grew from $8.75 to $29.80.
As a result of this success, I was hired by the VP of Business Development with KTI Ltd, where I played a key role in growing revenues 42% by building a new warehouse business and attracting the company’s largest client. I also devised the company’s first content marketing strategy, boosting web traffic by 20% as a result.
I have always had an innate ability to connect with other people, and this will serve me well as I transition to a sales-focused role. But I also offer an in-depth understanding of how to drive success through digital advertising as I currently manage paid search and cost-per-click marketing programs. Finally, I have consistently proven that I can identify and capitalize on untapped market opportunities.
I am now keen to leverage this blend of skills and experiences to drive revenue growth for a digital business or agency. I am a passionate believer in the power of digital marketing to drive sales growth and would like to help more businesses reach their real potential.
I hold a BA in Economics and Commerce. I currently live in Narrowsburg, NY.